Full-stack digital marketing specialist with 5+ years managing social media, paid advertising, email marketing, branding and WordPress development for brands across Nigeria and the USA.
Screenshots directly from Meta Ads Manager and Instagram Insights — no estimates, no stock figures.
Managing distinct brand voices across Instagram, Twitter/X, LinkedIn and more — from verified personal brands to international nonprofits and tech startups.
Social media graphics, event promotions and branded content — produced and deployed across client platforms.
















9 short-form videos across three brand accounts. Click any thumbnail to watch directly on this page.
Built a personal email list and deployed newsletter and product launch campaigns via Zoho Campaigns — consistently outperforming industry average open rates.
Platform: Zoho Campaigns · Industry avg open rate: ~21% · Best campaign: 33.6% open / 10.7% CTR
Campaigns planned, built and optimised to deliver results across different industries, budgets and objectives.
Designed and ran a complete Meta lead generation system covering ad creative, audience targeting, landing page and email follow-up sequences, all coordinated to drive booked consultations.
We built a three-stage funnel rather than a single broad campaign. Cold traffic was warmed with educational content before seeing the consultation offer, and email follow-ups were timed to the 24 and 72-hour post-capture windows when intent is highest. Message consistency from ad to landing page to inbox is what turned clicks into booked consultations.
Managed three simultaneous campaigns across distinct brand identities, maintaining separate brand voices while sharing budget and strategy efficiently across platforms.
The priority was keeping three brand identities distinct while running them as a coordinated system. Each brand was mapped to a separate audience segment and content angle, so campaigns felt independent to users but shared retargeting data behind the scenes. That overlap is what kept the average CPC under $0.30 across all three.
Built and managed a personal email list with full campaign ownership, from copywriting and design through to scheduling, delivery and performance reporting via Zoho Campaigns.
The newsletter was sent before the product launch intentionally. A value-first send to a warmed list meant the "We're Live" email landed in already-open inboxes, which is why the open rate beat industry average by over 12 points. The welcome automation was timed to the first 24 hours of subscription, when new subscribers are most attentive.
"420 registrations, 215 early-bird sign-ups, all 32 exhibitor slots filled, and $130K raised — beating our $125K goal. Samuel's data-driven strategy works."
"Samuel scaled our brand fast — 99K impressions, 26.2K views, and a 26.48% view rate in weeks. More than visibility, they drove real business results."
"Within 45 days, our campaign became our highest-converting channel, driving consistent weekly sales without increasing ad spend."
Social media · Paid ads · Email marketing · WordPress web design · Branding.
Available immediately for full-time, part-time or project-based work.